new arrivals

Cuddle your little one in cozy comfort with the Simply Baby by NoJo Palm Leaf Baby Blanket! Featured in a soothing tropical palm leaf pattern in co...

Come and play with this fun Sesame Street super soft toddler blanket! Measures 40" x 50" and is the perfect size for naptime, nighttime or just cud...

Marvel's The Incredible Hulk 4 Piece Toddler Bed Set includes a comforter, fitted bottom sheet, flat top sheet, and reversible pillowcase. This act...

Snuggle your baby in oh-so-soft comfort with the Little Love by NoJo Plush Cloud Baby Blanket! Featuring an all over print design of whimsical whit...

Classic Pooh - Storybook 6 Piece Crib Bedding Set - includes a comforter, two different printed fitted crib sheets, dust ruffle, a changing pad cov...

The Winnie the Pooh Blustery Day Musical Mobile features two smiling Pooh Bears and two plush clouds. Featured in shades of tan, red, and white. He...

The Sweet Princess Plush Baby Blanket is perfect for your little princess! Made of snuggly soft fabrics, this blanket is detailed with an enchanted...

This blanket is designed to create the perfect photo opportunity and capture milestones for each month. Document baby's progress as they grow. Incl...

This sweet and stylish Disney Minnie Mouse Be Happy Musical Mobile will captivate your little one! Plays Brahms Lullaby while gently spinning and h...

Add a touch of style to your woodsy nursery with the Little Love Bedding by NoJo Little Man Cave Fitted Crib Sheet. Featured in creamy ivory with a...

A super soft, durable, form-fitting shirt engineered to hold your baby - from birth to 15 pounds.  Made for dads who want to keep babywearing simpl...

Built like the seat in your car, but sized for your child. Oobr is a high back belt-positioning booster seat that’s both Oobr safe and Oobr cool. ...

LATCHING Booster At Clek, we’re all about the ride – a ride that’s as safe as it is comfortable. Ozzi backless booster car seat is engineered to se...

▼OVERVIEW Discover Avanchy's Stainless Steel Infant Spoons, designed for the tiniest mouths. This spoon features a thinner scoop and longer handl...

▼OVERVIEW Introduce your little one to the joys of self-feeding with Avanchy's Bamboo Baby Forks. Crafted from sustainable bamboo with 100% food-...

The easy Puj Pad Bath Kneeler in Herringbone is perfect during your little one's bathtime to give your hard-working knees a comfy place to rest. Pr...

Here is an ideal gift—a sweet, huggable doll perfect for baby showers, new parents and babies, birthdays, and even graduates of all ages. A compani...

It’s the 25th anniversary of Stellaluna, the childhood classic about a baby bat who becomes separated from her mother and falls into a soft downy n...

Back by popular demand! For a limited time only, Narwhal and Jelly are back, bigger and better than ever! These two unlikely best friends are ready...

When Mia’s abuela comes to live with her, they struggle to communicate. While Mia learns Spanish and Abuela learns English, Mango, a brightly-color...

Mango and Brash are the InvestiGators, but can this kooky super spy alligator duo really crack any case that comes their way? Now fans can join the...

Eager to make a companion, Dragon soon discovers that friendship can happen when it is least expected. With his bright blue silky plush, smiling fa...

Biscuit is a children’s classic!  This substantial yellow Labrador plush is the perfect companion for all of life's events, ready to jump and play ...

Never lose your little one's pacifier again with Ely's & Co. Brushed Cotton - Celestial Collection - Paci Clip! Made from soft, brushed cotton,...

Have a little fun with Ely's & Co. 3 Pack Jersey Cotton Undershirts for baby boys! These undershirts come in playful Blue Dragonfly, Diamond Pr...

Ely's & Co. has got you covered with this 3 Pack Jersey Cotton Undershirts, perfect for your baby girl. You're little one will be Pretty in Pin...

Let's face it, babywearing can generate some body heat. The Baby K’tan ACTIVE YOGA Baby Carrier is the perfect solution for hot and h...

Super-soft, extra absorbent muslin burp cloths an absolute essential for new parents, this muslin cloths will come in handy for feeding, changing o...

Discover the calming benefits of swaddling By recreating the secure and cozy feeling of mommy's womb, Comfy Cubs Swaddle Blankets for newborns trig...

Timeless Comfort and Breathability Crafted from 100% cotton, the light baby blanket from Comfy Cubs offers unparalleled softness and comfort. Its ...

Discover unparalleled comfort with Comfy Cubs Waffle Blankets. Crafted from 100% cotton, they redefine relaxation. The timeless waffle weave adds e...

Enhance your home with a stylish muslin cotton blanket that also provides superior warmth, breathability, and softness when it’s time to snuggle up...

Introducing the Zomee x Ceres Chills OG Breastmilk Chiller: The Ultimate Companion for On-the-Go MomsFreedom Redefined: Ditch the fridge and embrac...

Monitor your blood pressure with ease using Zomee's Upper Arm Blood Pressure Monitor. Accurate readings are announced through a clear voice broadca...

Say hello to your new favorite parenting accessory!  The Toy Bungee is uniquely designed to hold most carry-size toys or plush and attaches to Busy...