new arrivals

Our Soothing Lavender Hair Conditioner nourishes and soothes the scalp for healthier, smoother hair. Our gentle formula is infused with coconut oil...

At night the tooth fairy spreads fairy dust, collects baby teeth, brings treats, and always makes sure you have sweet dreams. Dressed magically in ...

Introducing Zoey Naturals Broad-Spectrum SPF 50 Face and Body Stick, a vegan, mineral sunscreen specially formulated to prioritize the safety of ba...

Rub a Dub Dub there is a mouse in the tub. Ms. Mouse gets squeaky clean in the tub, but her ears stay dry with her shower cap. She uses a cute gold...

Like everyone else, this mouse loves to spend hours in the warm water in her lovely bathtub. This playset contains a golden metal bathtub, a big s...

Our Soothing Lavender Lotion is free of harsh chemicals and provides hours of hydration to the skin. Paraben and phthalate free, our lotion is idea...

Our Soothing Lavender Head to Toe Wash is free of harsh chemicals and gently cleanses skin and hair. It's naturally gentle, tear free and has a gen...

Introducing Zoey Naturals SPF# 50+, a vegan mineral sunscreen specially formulated to prioritize the safety of babies and toddlers. This advanced n...

Our Sweet Citrus Lotion is free of harsh chemicals and provides hours of hydration to the skin. Paraben and phthalate free, our lotion is ideal for...

Our Soothing Lavender Bubbly Bubble Bath is made with out harsh soap and detergent. It is naturally gentle, tear-free and has a balanced pH. Make b...

Our Island Hibiscus Hand Sanitizer effectively kills 99.9% of germs and bacteria. It has been formulated without the use of harsh chemicals and dee...

Our Lemon Squeeze Hand Sanitizer effectively kills 99.9% of germs and bacteria. It has been formulated without the use of harsh chemicals and deepl...

Look, find, and learn with Baby Einstein friends!  Read rhymes and search for hidden things in 7 playful scenes.   Then flip to the end of the book...

Especially for baby, this soft, cuddly book features crinkle pages, bright colors, and favorite Baby Einstein characters! Pages are easy for babies...

Especially for baby, this soft book features crinkle pages, bright colors, and favorite Baby Einstein characters! Pages are easy for babies to grab...

Cuddle Mickey while you search 7 festive holiday scenes with Minnie, Donald, and friends! Find characters and objects hidden within scenes inspired...

Cuddle Marshall while you search 7 holiday scenes with the PAW Patrol! Find characters and objects hidden within scenes inspired by the show. Then ...

Look, find, and learn with Peppa Pig and friends!  Read rhymes and search for hiddne things in 7 playful scenes.   Then flip to the end of the book...

Join Elmo and Tango on a musical Christmas adventure, based on the classic story of The Nutcracker! Press 6 interactive buttons to play familiar so...

An easy-to-assemble, easy-to-store pop-up tent that’s home base for your child’s fantastic adventures. 

An easy-to-assemble, easy-to-store pop-up tent that’s home base for your child’s fantastic adventures.   

An easy-to-assemble, easy-to-store pop-up tent that’s home base for your child’s fantastic adventures. 

An easy-to-assemble, easy-to-store pop-up tent that’s home base for your child’s fantastic adventures.   

Introducing the Prettier Splat Mat – the perfect stress-free mat for under the high chair to protect floors at mealtimes and during craft sessions....

- Made of lightweight and cool-to-the-touch 100% TENCEL™ Modal - Perfect for babies 8-35 pounds (approx. 0-18 months old) - One-size for parents pe...

This overstuffed bean bag delivers sensory-rich, cloud-like comfort, so your little one always has the softest seat in the house.

Zippity Do Da - Zippity YEAH! Ask and you shall receive. This yummy footie is equipped with a smooth 2-way zipper, silicone grips on the foot pads ...

Go trick-or-treating in style with our Trick-or-Treat Bag! This bag is perfect for your little one, with a cute ghost print in the front and "no tr...

The softest bamboo baby footless zip romper in our Ghouls Just Want to Have Fun print. Our footless zippered romper is the perfect addition to you...

It's the Most Wonderful Time to Wear Jammies Since it is totally acceptable to wear pajamas day and night for at least two full weeks during the ho...

It's the Most Wonderful Time to Wear Jammies Since it is totally acceptable to wear pajamas day and night for at least two full weeks during the ho...

It's the Most Wonderful Time to Wear Jammies Since it is totally acceptable to wear pajamas day and night for at least two full weeks during the ho...

Officially licensed Purdue University 100% cotton muslin swaddle blanket. This blanket is generously sized (47x47in) that allows for longevity of ...

Officially licensed Louisiana State University 100% cotton muslin swaddle blanket. This blanket is generously sized (47x47in) that allows for long...

This overstuffed bean bag delivers sensory-rich, cloud-like comfort, so your little one always has the softest seat in the house.

  Officially licensed University of Oklahoma 100% cotton muslin swaddle blanket. This blanket is generously sized (47x47in) that allows for longev...