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This Privacy Policy describes how Buy Buy Baby and its affiliates collect, use, and share personal information, unless a particular affiliate has a different Privacy Policy posted on its website, in which case that Privacy Policy shall describe that affiliate's collection, use, and sharing of personal information. The "affiliates" referred to in this Privacy Policy includes concepts such as Buy Buy Baby, and such other affiliates as we may acquire or launch from time to time.

Types of Information We Collect

Personal information means information that allows someone to identify or contact you or your household. Non-personal information means information that does not directly identify you or your household. We collect both types of information about you.

The following provides examples of the types of information that some of our concepts collect about you and how we use the information.

Context	Types of Information	Primary Purpose for Collection and Use of Information
Account Registration	We collect your name and contact information when you create an account.	We have a legitimate interest in providing account relating functionalities to our users. Accounts can be used for easy checkout and to save your preferences and transaction history.
Demographic Information	We may collect information from you, such as your age or location.	We have a legitimate interest in understanding our users and providing tailored services and products.
Distance Information	When you use one of our Apps we collect your location from the GPS, Wi-Fi, and/or cellular technology in your device to determine your distance from a store.	We have a legitimate interest in understanding our users and providing tailored services and products. In some contexts, our use is also based upon your consent to provide us with geolocation information.
Email Interconnectivity	If you receive email from us, we use certain tools to capture data related to when you open our message, click on any links or banners it contains and make purchases.	We have a legitimate interest in understanding how you interact with our communications to you.
Employment	If you apply for a job, we collect information necessary to process your application or to retain you as an employee. Employees are provided a separate privacy notice that relates to employment data.	In some contexts, we are required by law to collect information about our employees. We also have a legitimate interest in using your information to have efficient staffing and work force operations.
Feedback/Support	If you provide us feedback or contact us for support we will collect your name and e-mail address and possibly other personal information, as well as any other content that you send to us in order to reply.	We have a legitimate interest in receiving, and acting upon, your feedback or issues.
Loyalty or Rewards Programs	If you sign up for one of our loyalty or rewards programs, we collect your name and contact information (such as email address and telephone number).	We have a legitimate interest administering our loyalty and rewards programs. That administration includes, among other things, communicating with you about program benefits, providing you with membership benefits, detecting security incidents, and protecting against malicious, deceptive, fraudulent, or illegal activity.
Mailing List	When you sign up for one of our mailing lists we collect your email address or postal address.	Where required by law, we have obtained your consent to share information about our products or services, and we use your email address or postal address to share such information. We also have a legitimate interest in sharing information about our products or services, and we use your email address or postal address to share such information.
Mobile Devices	We collect information from your mobile device such as unique identifying information broadcast from your device when visiting our website or when visiting one of our stores.	We have a legitimate interest in identifying unique visitors, and in understanding how users interact with us on their mobile devices.
Order Placement	We collect your name, billing address, shipping address, e-mail address, phone number, and payment card information when you place an order. We use reasonable efforts to protect such payment card information from unauthorized access, use, or disclosure (for more information please see the section below titled “How We Protect Personal Information”).	We use your information to perform our contract to provide you with products or services.
Partner Promotion	We collect information that you provide as part of a co-branded promotion with another company.	We have a legitimate interest in fulfilling our promotions.
Surveys	When you participate in a survey we collect additional information that you provide through the survey. If the survey is provided by a third party service provider, the third party's privacy policy applies to the collection, use, and disclosure of your information.	We have a legitimate interest in understanding your opinions and collecting information relevant to our organization.
Sweepstakes or contests	When you participate in a sweepstakes or contest we collect information about you which includes contact information to notify you if you are selected.	We have a legitimate interest in operating the sweepstakes. In some contexts, we are also required by law to collect information about those who enter into our sweepstakes.
Third Party Tracking	We participate in behavior-based advertising. This means that a third party may use technology (e.g., a cookie (further described below)) to collect information about your use of our website so that they can provide advertising about products and services tailored to your interests. That advertising may appear either on our websites, or on other websites. The Buy Buy Baby website uses cookies to help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via SMS. You can opt-out of receiving advertising based upon your browsing behavior from some network advertising companies by going to the Network Advertising Initiative and the Digital Advertising Alliance websites. Cookies may be managed by following instructions provided by your browser.	We use this information to provide advertising about products and services tailored to our users’ interests.
Web logs	We collect information from you, including your browser type, operating system, Internet Protocol (IP) address (a number that is automatically assigned to your computer when you use the Internet), domain name, click-activity, referring website, and/or a date/time stamp for your visit.	We have a legitimate interest in monitoring our networks and the visitors to our websites. Among other things, it helps us understand which of our services is the most popular.
Cookies	"Cookies" are small pieces of information that a website sends to your device while you are viewing a website. We use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your device until you delete them). Among other things, cookies allow us to provide you with a more personal and interactive experience tailored to your interests and to improve our marketing efforts. The Buy Buy Baby website uses cookies to help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via SMS. Cookies may be managed by following instructions provided by your browser. If you choose to disable cookies some areas or features of our websites may not work properly.	We use this information to make our websites operate efficiently, to improve user experience on our websites, and to understand website traffic and how our websites are being used.

In addition to the information that we collect from you directly, we may also receive information about you from other sources, including third parties, business partners, our affiliates, or publicly available sources.Use and Processing of Your Personal Information

Use and Processing of Your Personal Information

In addition to the uses described above, we use your personal information in the following ways:

To identify you when you visit our websites or our stores.
To provide the products and services you request, or to process returns.
To improve our services and product offerings.
To streamline your checkout process.
To conduct analytics (e.g., to enhance user experience on our website).
To respond to your inquiries related to support, employment opportunities, or other requests.
To send marketing and promotional materials, including information relating to products, services, sales, or promotions.
For internal administrative purposes, as well as to manage our relationship with you.
To detect security incidents, and protect against malicious, deceptive, fraudulent, or illegal activity, including attempts to manipulate or violate our policies, procedures, or terms and conditions.
To comply with legal obligations, to establish or exercise our rights, to defend against a legal claim, and to investigate, prevent, or take action regarding possible misconduct.

Sharing of Personal Information

In addition to the specific situations discussed elsewhere in this Policy, we disclose personal information in the following situations:

Affiliates and Acquisitions. We may share your personal information with our corporate affiliates (e.g., parent company, sister companies, subsidiaries,joint ventures, or other companies under common control). If another company acquires (or proposes to acquire) our company, any of our affiliates, business, or our assets, we will also share your personal information with that company, including at the negotiation stage.
Financial Companies. We may offer credit cards for some of our brands. If you apply for one of our brand credit cards, we transfer that information to the financial companies we partner with. Additionally, if you use one of our brand credit cards, we transfer transaction records to those financial companies as part of the program administration.
Other Disclosures with Your Consent. We may ask if you would like us to share your information with other unaffiliated third parties who are not described elsewhere in this Policy.
Other Disclosures without Your Consent. We may disclose personal information in response to subpoenas, warrants, or court orders, or in connection with any legal process, or to comply with relevant laws. We may also share your personal information in order to establish or exercise our rights, to defend against a legal claim, to investigate, prevent, or take action regarding possible illegal activities, suspected fraud, safety of person or property, or a violation of our policies, or to comply with your request for the shipment of products to or the provision of services by a third party intermediary.
Public. Some of our websites provide the opportunity to post comments, or reviews, in a public forum. If you decide to submit information on these pages, that information may be publicly available.
Partner Promotion. We may offer contests, sweepstakes, or other promotions with third party partners. If you decide to enter a contest, sweepstakes, or promotion that is sponsored by a third party partner the information that you provide will be shared with us and with them. Their use of your information is not governed by this Privacy Policy.
Service Providers. We share your personal information with service providers. Among other things, service providers may help us to administer our website, support our loyalty programs, conduct surveys, provide technical support, respond to complaints or other issues, and assist in the fulfillment of orders.
Baby, and/or Gift Registry. Some of our websites provide the opportunity to create public registries where you can indicate to others what types of products you might be interested in receiving. We share the information that you provide about your event (e.g., name, date, location, etc.) with the public to permit others to search for that information. In some cases, we may provide you with options to restrict the extent to which that information will be shared. We may also share your information with third party wedding and gift registry portal sites. Among other things this provides your guests with additional means of finding your registry and coordinating gifts.

Your Choices

You can make the following choices regarding your personal information:

Promotional Emails. You may choose to provide us with your email address for the purpose of allowing us and our affiliates to send free newsletters, surveys, offers, and other promotional materials to you, including targeted offers from third parties. You can stop receiving promotional emails by following the unsubscribe instructions in e-mails that you receive. If you decide not to receive promotional emails, we may still send you transactional communications, such as those about your account, to fulfill orders you have made, to ask you to rate the product you purchased, or other service-related communications.
Promotional Mailings. If at any time you do not want to receive offers and/or circulars from us you can remove yourself from our mailing lists by emailing us (our contact information is below) with "NO SNAIL MAIL" in the subject line along with your name, address and zip code or postal code. Please note that our mailings are prepared in advance of being sent. Although we will remove your name from our mailing list after receiving your request, you may still receive mailings from us that had been initiated prior to your name being removed.
Changes to Your Personal Information. We rely on you to update and correct your personal information. Most of our websites allow you to modify your account profile. Note that we may keep historical information in our backup files as permitted by law.
Online Tracking. We do not currently recognize a broadcast "Do Not Track" browser signal.

How We Protect Personal Information

No method of transmission over the Internet, or method of electronic storage, is fully secure. While we use reasonable efforts to protect your personal information from unauthorized access, use, or disclosure, we cannot guarantee the security of your personal information. In the event that we are required by law to inform you of any unauthorized access to your personal information we may notify you electronically, in writing, or by telephone, if permitted to do so by law.

Some of our websites permit you to create an account. When you do so, you will be prompted to create a password. You are responsible for maintaining the confidentiality of your password, and you are responsible for any access to or use of your account by someone else that has obtained your password, whether or not such access or use has been authorized by you. You should notify us of any unauthorized use of your password or account.

How Long We Retain Information

We retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Information for California Residents

California Information Sharing Disclosure. California law indicates that organizations should disclose whether certain categories of information are collected, “sold” or transferred for an organization’s “business purpose” (as those terms are defined under California law). You can find a list of the categories of information that we collect and share at the end of this Privacy Policy. Please note that because this list is comprehensive it may refer to types of information that we share about people other than yourself. If you would like more information concerning the categories of personal information (if any) we share with third parties or affiliates for those parties to use for direct marketing, please submit a written request to us using the information in the "Contact Information" section below.
Rights with Respect to Personal Information. If you are a resident of California, you may have additional rights under applicable data protection laws, with respect to your personal information including:
Request Access. If required by law, upon request, we will grant reasonable access to the personal information that we hold about you, including in some cases the right to data portability. You can exercise this right by contacting us at 1-877-3-BUY-BABY (1-877-328-9222).
Request Deletion. In certain circumstances, you may request that we delete your personal information. If required by law, we will delete your personal information after such a request is made. We may also decide to delete your data if we believe that the data is incomplete, inaccurate, or that our continued use and storage are contrary to our obligations to other individuals or third parties. When we delete personal information it will be removed from our active database, but it may remain in archives where it is not practical or possible to delete it. You should note that there are some situations in which we may decline to delete your personal information. For example, we may keep your personal information as needed to comply with our legal obligations, where permitted by law, to resolve disputes, and/or to enforce any of our agreements. You can exercise this right by contacting us at 1-877-3-BUY-BABY (1-877-328-9222).
When we receive a request to access or delete information we take steps to verify the identity of the individual making the request. Our verification may include asking that you confirm your email address by clicking on a link that we send to you. If you do not have an email address, we may ask you to provide a photo ID confirming your identity. Following a request, we will use reasonable efforts to supply or delete personal information about you in our files.

Information for Canadian Residents

You fully understand and unambiguously consent to the collection, use, retention and disclosure of personal information in accordance with this Privacy Policy. Such consent shall constitute a legitimate interest as described herein. We may also use, store, or share personal information we collect in the course of our operations in Canada outside of Canada. For example, your personal information will be stored and processed on our computers in Canada and the United States. We may also provide your personal information to our associates and to third-party service providers acting as our authorized agents or partners in providing our services or co-branded services to you. Our associates and third-party service providers may be located outside of Canada. Please refer to the contact information below to find out information about (i) our practices with respect to the use of service providers outside Canada, and (ii) questions you may have about the collection, use, disclosure, or storage of personal information by such service providers located outside Canada.

Third Party Applications/Websites

We have no control over the privacy practices of websites or applications that we do not own. For example, to enhance your experience on this Site, we use Google Maps APIs including at account and registry creation, and at checkout. Google has specifically requested that we inform you that your use of such services is subject to the Google Maps/Google Earth Additional Terms of Service (including the Google Privacy Policy).

Contact Information

If you have any questions, comments, or complaints concerning our privacy practices please contact us at the address below. We will attempt, where practical, to respond to your requests and to provide you with additional privacy-related information.

reachus@buybuybaby.com
Buy Buy Baby
Attn: Customer Service – Privacy
1532 S Washington Avenue
Piscataway, NJ 08854

Changes to this Privacy Policy

We may change our Privacy Policy and practices over time. To the extent that our Policy changes in a material way, the Policy that was in place at the time that you submitted personal information to us will generally govern that information.

Updated and Effective: January 06, 2022

California Information Sharing Disclosure

California Civil Code Sections 1798.115(c), 1798.130(a)(5)(c), 1798.130(c), and 1798.140 indicate that organizations should disclose whether the following categories of personal information are collected, transferred for “valuable consideration,” or transferred for an organization’s “business purpose” (as those terms are defined under California law). The table below indicates the categories of personal information we collect and transfer in a variety of contexts. Please note that because this list is comprehensive, it may refer to types of information that we collect and share about people other than yourself. For example, while we transfer credit card or debit card numbers for our business purpose in order to process payments for orders placed with us, we do not collect or transfer credit card or debit card numbers of individuals who submit questions through our website’s “contact us” page. We do not “sell” your personal information. In addition, we may disclose information when requested to government entities, auditors, lawyers, consultants, and other parties as required by law concerning any category (e.g., in response to a subpoena).

Categories of Personal Information that We Collect	Categories of Third Parties to Whom We Disclose Personal Information for Business Purpose
Identifiers – such as name, postal address, phone number, unique personal identifier, online identifier, internet protocol (IP) address, device ID, email address, account name, signature, social security number (the last 4 numbers in connection with processing your application for a credit card with us), driver’s license number (e.g., in some cases to process product returns), passport number (if needed to verify your identity), or other similar identifiers.	Service Providers Product and service fulfillment companies Internet service providers Advertising Networks Social Networks Payment Processors and financial institutions Data analytics providers
Financial information – such as bank account number, credit or debit card number, or other financial information.	Service Providers Payment Processors and financial institutions
Commercial information – such as information about products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.	Service Providers Product and service fulfillment companies Payment Processors and financial institutions
Network activity data – internet or other electronic network activity information, such as browsing history, search history, and information regarding an individual’s interaction with an internet website, application, or advertisement.	Service Providers Product and service fulfillment companies Internet service providers Advertising Networks Social Networks Data analytics providers
Geolocation data – such as when you use our App, or the IP address assigned to your computer when you use the Internet and visit our website.	Service Providers Internet service providers Advertising Networks Social Networks Data analytics providers
Electronic and sensory data – such as audio, electronic, visual, thermal, olfactory, or similar information (e.g., pictures, security video surveillance footage).	Service Providers
Professional/employment information – such as occupation and professional references or estimated information provided by a third party for marketing purposes.	Service Providers
Education information – such as information contained in education records or estimated information provided by a third party for marketing purposes.	Service Providers
Inferences – drawn from any of the information listed above to create a profile	Service Providers

Thanks for visiting the Buy Buy Baby website.

The www.buybuybaby.com website (the "Site") is owned by BBBY Acquisition Co, LLC. We refer to BBBY Acquisition Co, LLC as, "Buy Buy Baby," the "Company," "we," "us" or "our".

We hope you enjoy using the Site. Because of the unique and exciting nature of the Internet and our desire to provide you with a great experience, we need to point out to you some legal rules of the road as they apply to your visit here and use of the Site. We hope all of this is clear, but if you have any questions after reading this, please feel free to contact us at ReachUs@buybuybaby.com. In addition to the lower case words "we" "us" and "our" defined above, you will notice that we capitalize certain words in these terms and conditions even though the rules of grammar do not require that they be capitalized. We do this because these words have specific meanings in these terms and conditions. These specific meanings are found where the capitalized words are placed in bold text inside parentheses and quotation marks.

Agreement with Our Terms and Conditions

By using this Site, you agree to accept these terms and conditions, so please be sure to read them carefully. If you do not agree with them, please do not use the Site. We reserve the right, at our discretion, to change, modify, add or remove portions of these terms and conditions at any time. Please check this page periodically for changes.

PLEASE BE ADVISED THAT TO THE EXTENT THAT BUY BUY BABY PROVIDES ANY CONTENT FROM THIRD PARTIES, SUCH CONTENT IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY AND BUY BUY BABY CANNOT AND DOES NOT INVESTIGATE THE LEGITIMACY, VALIDITY, ACCURACY AND LEGALITY OF THE ITEMS LISTED.

Buy Buy Baby reserves the right to limit quantities on any order.

User Information

In the course of using the Site, you may provide or we may collect information about you. We are committed to protecting the privacy of our customers' information and explain our policies with respect to the use and disclosure of such information in our Privacy Policy, which are incorporated into these terms and conditions.

You can create a user account on the Site that allows you to access and use certain of its functions and features. You acknowledge and agree that the user identification chosen by you for access and utilization of the Site ("Username"), and the password selected by and used by you in conjunction with the respective Username are to be kept secure, secret and confidential ("Password"). We are authorized to accept such Username and Password as conclusive evidence that you have accessed or utilized the Site.

Accessibility

We are committed to making the Buy Buy Baby shopping experience available to all our customers, including those with disabilities, and have designed this Site with accessibility in mind. You can help. If you notice any content, feature or functionality of the Site that you believe is not accessible to people with disabilities, please email us at ReachUs@buybuybaby.com with the words "Disabled Access" in the subject line and provide a description of the specific feature you feel is not accessible or a suggestion for improvement. We cannot promise that we will make the changes you suggest, but we can assure you that we take your input seriously and will consider it as we evaluate ways to accommodate all of our customers and our overall accessibility policies.

Restrictions on the Use of the Materials in our Site

The Site and all of its content (subject to the section below entitled "Materials Submitted to Us") are copyrighted materials, protected by U.S. and international copyright laws. The compilation of content on our Site is the exclusive property of Buy Buy Baby and may not be used for any purpose other than browsing, shopping, and using the services and information provided for your own private use.

The following are trademarks and service marks of Buy Buy Baby and in some cases are registered with the U.S. Patent and Trademark Office and also registered in other countries: Buy Buy Baby’ ; Tiny Citizen’ ; Ever & Ever’ ; Mighty Goods’ ; Giraffic’ ; Wonderoo’ ; It’s a Joy to Introduce the World To Your Child’ ; Let Imagination Lead the Way’ ; Where Little Stories Begin’ ; iii’ ; Kid-friendly Stuff at Parent-Friendly Prices’ ; Thoughtfully Designed Essentials for Every Step of the Way’ ; and the designs and logos associated with these marks.

These trademarks and service marks may not be used by any party other than Buy Buy Baby and its affiliated companies without express written consent.

Also, to the extent that we include certain trademarks owned by other parties in our Site, these trademarks are property of their respective owners.

You agree not to copy, reproduce, or modify any portion of the Site. This restriction includes copying, reproducing, or modifying any names, trademarks and logos which Buy Buy Baby owns or has the right to use.

Material can be downloaded onto one computer for personal, non-commercial use only, provided copyright, trademark, or other proprietary notices are not changed or deleted. Any modification of the materials on our Site or use of them for any other purpose will violate our intellectual property rights (and probably the intellectual property rights of some other parties).

Everything you download--the software, plus all files, all images incorporated in or generated by the software, and all data accompanying it, remains our property. That means that we retain full and complete title to the software and to all of the associated intellectual property rights. You cannot redistribute or sell the material--or reverse-engineer, disassemble, or otherwise convert it to any other form.

Be aware that sometimes we provide access from our Site to other websites that are not under our control. We don't endorse or approve any products or information offered at sites you reach through our Site. These links may include the use of so-called "share links" or similar feature. A "share link" feature is a button and/or text link appearing on our Site that enables the launch of a sharing mechanism whereby you can post links to, and content from, the Site onto social networking websites such as Facebook. Please be aware that the terms of use of such other websites govern your use of those sites, including your use of share links or other posting of our content on those websites. As a result, you are fully responsible for your own use of such websites including your use of share links to link our site and/or post its content.

Materials Submitted to Us

We welcome any comments you may have regarding our stores, the Site, merchandise, and services. Except for content submitted by you through User Generated Content, which is discussed in more detail below, any comments you submit to us through the Site, such as remarks, suggestions, ideas, graphics, or other information becomes and remains our exclusive property, even if this agreement is later terminated. This means that we do not have to treat any such submission (including, but not limited to, product or advertising ideas) as confidential. We will not pay you or anyone else for any information that you provide which is used by us.

Additionally, you acknowledge that you have full responsibility for any such submission you make, including its legality, reliability, appropriateness, originality, and copyright. Buy Buy Baby takes no responsibility and assumes no liability for any submissions you make.

User Generated Content We may from time to time request your permission to use photos or other information posted on social media channels ("User Generated Content", or "UGC" for short). The UGC is governed by these terms and conditions and also by this section. Please read this section carefully as some of its language is necessarily dense and legalistic. We will try to explain these portions in plain-English as best we can. UGC is accessible by the public. IT IS IMPORTANT TO REMEMBER THAT UGC AND OTHER MATERIALS SUBMITTED BY YOU MAY BE RECORDED AND STORED IN MULTIPLE PLACES, BOTH ON OUR SITE AND ELSEWHERE ON THE INTERNET AND ARE LIKELY TO BE ACCESSIBLE FOR A LONG TIME. You have no control over who will eventually see such materials. Be careful and selective about the personal information that you disclose about yourself and others and do not disclose sensitive, proprietary or confidential information.

Content Ownership As between you and Buy Buy Baby, you are and will remain the owner of the UGC, and you represent, warrant and covenant to us that you own all right, title and interest, including copyright, in and to the UGC you submit or post to the Site and such UGC is truthful and accurate and shall not breach, infringe, contravene, detrimentally affect any other party's rights whatsoever, including intellectual property rights and that no other party has any rights to it including so-called "moral rights." In other words, you promise that no other company or person will claim that you stole or are inappropriately using the UGC.

Our Right to Use the Content. Although, as we explain above, you retain ownership of the UGC, by submitting, posting or displaying UGC you are automatically granting, and hereby do grant to Buy Buy Baby, a perpetual, worldwide, non-exclusive, fully paid-up, fully transferable license to use (including copy, display, perform, publish, modify, adapt and translate) such UGC in all forms and media (the "License"). This means that our right to possess, use and display the Content anywhere and through any means will never expire, that we will never owe you any money for it and that we may allow others to use or possess the Content. We will do our best to make sure any company or person that we might give the UGC to follows the same rules and procedures we do.

Right to Monitor and Editorial Control. You acknowledge and agree that Buy Buy Baby does not and cannot review all Content submitted or posted to the Site and that you and/or others who post Registry Content or UGC are responsible for such content. Notwithstanding the foregoing, Buy Buy Baby reserves the right, but does not have an obligation, to monitor and/or review all materials posted to the Site or through the Site’ s services or features by users. We reserve the right at all times to disclose any information as necessary to satisfy any law, regulation or government request, or to edit, refuse to post or to remove any information or materials, in whole or in part, that in our sole discretion are objectionable or in violation of these Terms and Conditions, Buy Buy Baby’s policies or applicable law.

Copyright Agent; Repeat Infringers. The Digital Millennium Copyright Act of 1998 (the "DMCA") provides recourse for copyright owners who believe that material appearing on the Internet infringes upon their rights under US copyright law. If you believe that materials we host on or through the Bridal Features infringe upon your copyright rights, you may request that the material be removed, or that access to it be blocked. If you believe that a notice of copyright infringement has been wrongly filed against you, the DMCA permits you to send us a counter-notice. Notices and counter-notices must meet statutory requirements imposed by the DMCA. We suggest that you consult your legal advisor before filing a notice or counter-notice. Buy Buy Baby maintains a policy that provides for the termination in appropriate circumstances of Site use privileges of users who are repeat infringers of intellectual property rights. Please be aware that there can be substantial penalties for false claims. Notices and counter-notices for the Site should be sent to:

Via electronic mail at:
ReachUs@buybuybaby.com

Via regular mail at:
BBBY Acquisition Co, LLC
Attn: General Counsel
1532 S Washington Avenue
Piscataway, NJ 08854

Content not Confidential You agree that any Registry Content or UGC you submit or post onto the Site shall not be treated as confidential and BBBY Acquisition Co, LLC shall have no obligation or duty to keep such Content confidential.

Prohibited Conduct

Any conduct by you that in our sole discretion restricts or inhibits any other user from using or enjoying our Site will not be permitted. You agree to use our Site only for lawful purposes. You are prohibited from posting on or transmitting through the Site any unlawful, harmful, threatening, abusive, harassing, defamatory, vulgar, obscene, sexually explicit, discriminatory or otherwise objectionable material of any kind, including but not limited to any material that encourages conduct that would constitute a criminal offense, give rise to civil liability, or otherwise violate any applicable local, state, national, or international law. In addition, you shall not post any materials that (i) violate, plagiarize or infringe the rights of third parties including, without limitation, copyright, trademark, trade secret, confidentiality, contract, patent, rights of privacy or publicity or any other proprietary right, (ii) contain a virus, spyware, or other harmful component, (iii) contain embedded links, advertising, chain letters or pyramid schemes of any kind, or (iv) constitute or contain false or misleading indications of origin, endorsement or statements of fact. You further agree not to impersonate any other person or entity, whether actual or fictitious, including anyone from the Site or Buy Buy Baby. You alone are responsible for the content and consequences of any of your activities. You are solely responsible and liable for the UGC you submit or post, or that is submitted or posted under your Username and Password.

Gift Cards

We offer gift cards for use in our stores or on the Site. Our provision, and your use, of such gift cards is governed by the gift card terms and conditions, which are hereby incorporated into these terms and conditions by this reference.

Treatment of Sales Tax

We are required by law in New Jersey and other states to charge applicable sales tax on products shipped to those jurisdictions that levy such a tax (except in Hawaii and Puerto Rico).

In certain states, including New Jersey, we are also required to charge tax on shipping charges. We do not collect sales tax on gift cards, as the appropriate sales tax will be charged on the purchase when the gift card is redeemed.

Disclaimer and Limitation of Liability

What follows applies only to your use of our Site and does not affect any rights you have under the Uniform Commercial Code, applicable laws addressing products liability or rights you have pursuant to our return policy at buybuybaby.com. If for any reason you are not satisfied with a purchase that you make from our Site, please return it. Instructions on how to do so will be included with your order. Please note that for the health and safety of our customers, certain items are not returnable due to the nature of such products, as set forth in our Return Policy. The following, though, is important information about your use of this Site.

THE SITE CONTENT IS PROVIDED ON AN "AS IS" "AS AVAILABLE" BASIS AND WITHOUT REPRESENTATIONS OR WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, AS TO THE OPERATION OF THE SITE, THE INFORMATION, CONTENT OR MATERIALS INCLUDED ON THIS SITE. BUY BUY BABY DISCLAIMS ALL REPRESENTATIONS AND WARRANTIES WITH RESPECT TO THIS SITE OR ITS CONTENTS.

THIS SITE MAY CONTAIN TYPOGRAPHICAL ERRORS OR INACCURACIES AND MAY NOT BE COMPLETE OR CURRENT. BUY BUY BABY THEREFORE RESERVES THE RIGHT TO CORRECT ANY ERRORS, INACCURACIES OR OMISSIONS (INCLUDING AFTER AN ORDER HAS BEEN SUBMITTED) AND TO CHANGE OR UPDATE INFORMATION AT ANY TIME WITHOUT PRIOR NOTICE. PLEASE NOTE THAT SUCH ERRORS, INACCURACIES OR OMISSIONS MAY RELATE TO PRICING AND AVAILABILITY. WE APOLOGIZE FOR ANY INCONVENIENCE.

Jurisdiction

Unless otherwise specified, the materials in our Site are presented to provide information about Buy Buy Baby, its products offered for sale and to provide related services and information to visitors.

Buy Buy Baby's corporate headquarters are located in Piscataway, New Jersey, in the United States of America. We in no way imply that the materials on our Site are appropriate or available for use outside of the United States. If you use our Site from locations outside of the United States, you are responsible for compliance with any applicable local laws. In addition, you may not use or export the materials in violation of U.S. export laws and regulations.

Additional Points about the Terms and Conditions of this User Agreement

These terms and conditions and the agreement they create, shall be governed by and interpreted according to the laws of the State of New Jersey (without applying the State's conflict-of-law principles). Buy Buy Baby reserves the right to bring any civil action in New Jersey, arising from your violation of the terms and conditions of this Agreement.

Buy Buy Baby may modify these terms and conditions, and the agreement they create, at any time, simply by updating this posting and without notice to you. This is the entire agreement regarding all the matters that have been discussed in the preceding paragraphs.

Texting Terms and Conditions

By providing your mobile number and clicking "I CONSENT", you consent to receive mobile text alerts regarding exclusive offers and promotions from Buy Buy Baby. You may receive recurring Buy Buy Baby text messages and site abandonment reminder messages (including shopping cart reminders).

You understand that you do not have to sign up for this program in order to make any purchases, and your consent above is not a condition of purchase.

By signing up, you are confirming you are over the age of 13.

You understand that we will send mobile text messages using automated technology.

For more information, contact us at ReachUs@buybuybaby.com or call 1-877-328-9222.

Buy Buy Baby is committed to protecting your privacy; you can access our Privacy Policy here.

Is buybuy Baby back?

buybuy BABY is under new ownership and will be relaunched soon. We can’t wait for you to experience the new buybuy BABY and to welcome you back. Please join our mailing list to be the first to know.

What happened to buybuy Baby?

What happened to buybuy Baby? The buybuy BABY e-commerce site and stores have been liquidated and closed due to bankruptcy. However, buybuy BABY is now under new ownership and is working on relaunching an elevated online and in-store experience soon.

Will buybuy Baby stores be reopening?

Yes! We are excited to reopen some of your beloved stores. However, we are are most excited to soon offer you endless aisles of your favorite products from the convenience of our new buybuy Baby website.

Can I purchase the same products and brands?

You’ll find many of your favorite products on the new buybuy Baby website as it launches. And we will be adding more of the brands you expect from buybuy Baby every day. Subscribe to our mailing list to be the first to hear about new products.

What is the status of my order?

All sales are final for purchases made prior to August 1, 2023 under previous buybuy BABY ownership.

Can I return/refund an item I purchased?

All sales are final for purchases made prior to August 1, 2023 under the previous buybuy BABY ownership. These purchases are no longer eligible for return.

Are any purchase Terms & Conditions or other policies (e.g., warranties) changing?

We will provide the latest policies and Terms and Conditions at the time of our new website launch, which will apply to all orders that will be placed through the new buybuy Baby website. This will include warranty and return policies that are specific to certain types of products.

I have a buybuy Baby gift card. May I use it on the new website?

We are not able to honor gift cards that were issued and unused. Gift card balances from preexisting digital and physical gift cards expired under previous buybuy Baby ownership.

Does the new buybuy Baby offer gift cards?

We are not offering buybuy BABY gift cards at this time, but have plans to offer gift cards in the near future.

Are my coupons still valid?

We are not able to honor coupons that were issued and unused under previous buybuy BABY ownership.

Will there be a new Welcome Rewards loyalty program?

We are not offering a buybuy BABY loyalty program at this time, but have plans to offer one in the near future.

I had a Baby registry at buybuy Baby. Is it activated on the new website?

We are not offering a baby registry program at launch, but you can use a universal registry platform to add products from our new buybuy BABY website. We look forward to offering a baby registry in the near future. Unfortunately, we do not have any previous registry account information available.

Where can we purchase buybuy Baby Products?

The only official website for buybuy Baby is buybuybaby.com. Please join our mailing list to be the first to know about our relaunch.