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The Lovenest Pillow from Babymoov is an ergonomic head support that offers support without restricting freedom of movement. Crafted of soft, breath...

The perfect duo for clean, moisturized and happy skin! This duo features two all-time fave products in our Lavender Calm line, both designed for ad...

The Frida Mom Adjustable Nursing Pillow has 3 interchangeable layers to help you find the right height for your size, plus different cushioning lev...

This Fridababy 3-in-1 Air Purifier helps to remove any airborne allergens out of your little one's room. This triple threat air purifier also acts ...

Lightweight and absorbent, our 100% cotton four layer muslin bibs are the perfect piece to accent baby’s “outfit of the day.” Each baby bib feature...

A classic push toy with a rainbow-bright twist, our cute and colorful design encourages baby’s first walking adventures. With every step baby takes...

This Little Me 2-Piece Puppy Toile Gown and Hat Set features an adorable puppy and ball design. The soft elastic at the bottom makes for cozy snugn...

Budding gardeners will love to explore our engaging potted plant baby stroller toy. Featuring an open & close peek-a-boo design, inside baby wi...

It’s time to move and groove together with Shake It Bluey—hooray! Turn Bluey’s head back and forth to see who’s around. Wave hello or pretend the h...

The Spectra Duckbill Valve Set is designed to increase suction and provide better output during breast pumping sessions while preventing backflow c...

You'll little one will love the fun lights and sounds of this Carter's Cow Waggy Musical Plush. You'll little one will love the fun lights and soun...

Save your sore, fed up nipples with the 2-step Sore Nipple Set from Frida Mom. Includes a 2 fl. oz. cracked nipple saline spray and a 1.5 fl. oz. n...

Crinkle Teether is a simply soothing activity toy for baby. Soft toy is 6 x 6-inches, with an applique of a happy faced puppy on the front and tan ...

This lovely Large Bow Headband from NYGB keeps your little one's head warm and stylish. Boasting a pom trim design and large, beautiful bow, this a...

Capelli New York Dinosaur Socks will keep your baby's feet warm and cozy while looking cute. These socks feature a spandex blend for stretchability...

Take baby anywhere in this sweet, giraffe themed footie and hat set. Made from 100% Pima cotton for a soft and comfortable fit.100% Pima Cotton, Ma...

The Dream On Me Coast Rider Stroller Canopy is the perfect protection from rain and sun as you and your bub experience the world together! Compatib...

Parents deserve some luxury too! The insulated cup holders on our parent consoles will help keep your drinks nice and cool on those HOT summer days...

The instinctive action of sucking helps to calm and soothe babies and all parents know there's nothing more wonderful than a calm, content baby. Wh...

On the Night You Were Born has touched the lives of more than 8 million people, from newborns and toddlers to parents and grandparents. A New York ...

SUSTAINABLE, BUT HOW?To make the core of the diaper, we now harvest wood from well-managed, responsibly sourced trees in North America (instead of ...

This calming, gentle-for-baby formula soothes and moisturizes with a blend of shea butter, jojoba esters and safflower oil. Whether you’re massagi...

No matter how far along you are finding a comfortable sleep position during pregnancy can feel near impossible. Give yourself some much-needed slee...

Gently remove cradle cap using our green sprouts® Cradle Cap Brush and Comb Set. The soft, silicone bristles on our brush lightly massages scalp to...

It's the little moments that make traveling together better. With the Brica Baby In-Sight® Mirror, connecting in the car is as easy as a glance in ...

This sleek and stylish Boon Grass drying rack with stem and twig accessories can be used to dry bottles, sippy cups and other feeding items. The tw...