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The Frida Mom Adjustable Nursing Pillow has 3 interchangeable layers to help you find the right height for your size, plus different cushioning lev...

This Fridababy 3-in-1 Air Purifier helps to remove any airborne allergens out of your little one's room. This triple threat air purifier also acts ...

Turns out perfection isn’t a myth – at least when it comes to baby’s bottle temperature! Whether you’re prepping milk for a dream feed or one of co...

Keep your baby snug in these aden + anais essentials Easy Wrap Swaddle Wraps. Made of cotton, they adjust with your growing baby thanks to their ho...

A classic push toy with a rainbow-bright twist, our cute and colorful design encourages baby’s first walking adventures. With every step baby takes...

Full of delightful comedy and high drama, this tale by Michael Rosen and Helen Oxenbury tells of a brave family's joyous romp through sweeping land...

Capelli New York Pup Socks will keep your baby's feet warm and cozy while looking cute. These socks feature a spandex blend for stretchability and ...

Soft, cuddly and so lovable, Philips Avent Soothie snuggle is the perfect first companion for baby. It keeps Soothie, the pacifier used by doctors ...

The KeyFit 30 Zip Infant Car Seat from Chicco offers superior safety and comfort features plus the added convenience of a zip-off canopy, zip-on vi...

Little ones can take a spin on the Turn & Learn Ferris Wheel™—no tickets required! Your baby will explore animals, numbers and objects while li...

This adorable teether rattle is a soft toy that baby will love to shake. Avocado cutie is a real character, adds a touch of kawaii style to the nur...

Introducing the Sense and Grow Rock and Play Shape Sorter—a captivating sensory experience for little ones aged 5 months and up! This 8-piece set f...

The Love To Dream Organic Cotton Swaddle UP allows your baby to sleep in a more natural position with their arms up. Its patented design promotes s...

So many textures for baby to explore! The sterilized water filled wings provide a cooling sensation and additional texture for baby to explore. The...

The Lovenest Pillow from Babymoov is an ergonomic head support that offers support without restricting freedom of movement. Crafted of soft, breath...

Keep your baby warm and cozy while traveling with the 7AM Enfant Car Seat Cocoon. This wind- and water-repellent cover features a soft thermal lini...

This sleep & play lives up to its name! This adorable footed sleeper keeps up with baby all day and all night. Friendly features include a zipp...

The Ubbi odor absorbing gel emits a pleasant lavender scent while absorbing odors from stinky sources. The gel is not needed, but much appreciated ...

9 Unique textures for baby to grab and chew! Using one or both hands, your baby will discover and play with the Shape Up Teething Ring’s 9 unique t...

The 4moms MamaRoo Sleep Bassinet Mattress Cover protects your bassinet mattress from baby-induced accidents. Crafted of waterproof fabric, this cot...

Budding gardeners will love to explore our engaging potted plant baby stroller toy. Featuring an open & close peek-a-boo design, inside baby wi...

Having a difficult time finding the right pacifier for your baby? NUK Orthodontic Pacifiers are accepted by 95% of babies* and feature a unique, im...

Getting your kid's snooze schedule in sync with yours can be a nightmare. Opt out of endless all-nighters with the 3-in-1 Sound Machine + When-to-W...

The Philips Avent Steam Sterilizer holds up to four Philips Avent bottles of two Philips Avent breastpumps. Just add water, load and place in micro...

Drive into learning fun with the Turn and Learn Driver. Your little one will love pretending to drive using the steering wheel that causes the cute...

Muddy shoes, wet umbrellas, sandy sandals? No problem! Our all weather mat is compatible with our W series stroller wagons and make for easy cleani...

Capelli New York Dinosaur Socks will keep your baby's feet warm and cozy while looking cute. These socks feature a spandex blend for stretchability...

Pick up the ABC Learning Apple for an apple a day of learning and play! Twenty-six easy-to-press letter buttons on this interactive learning toy te...