new arrivals

It's never been more important for little girls to believe in themselves and their intrinsic power to change the world for the better. Celebrate #g...

This sustainable and sporty surf swimsuit is a girl's best friend, and will keep her shielded from the elements with UPF50+ long sleeves.  And in t...

Dressed in these stunning sunset hues, your tween or teen will blend right in come sundown. And the best part about this girls' bikini? No clasps o...

No matter if your beach babe is still toddling or a fully-fledged teen, she'll shine bright in our White Tassel Time girls' beach dress. It will de...

Feel the ocean breeze with our Wave Stripe Long Sleeve children's rash guard. Armed in UPF50+ protective fabric, your beach dude can take to the ti...

Calling all beach babes! This swimsuit for girls is excellent for tweens and teens who want to swim and shine, but just can't choose if they like p...

Ready for action? This powder blue rash guard top is for the adventurers who take their time in the sea seriously! Whether yours are boys or girls,...

Complete with cap sleeves and comfy fabric, this gorgeous girls' surf suit is a versatile new addition to your wave-going wardrobe. The Water Hues ...

Watermelon red and totally ready for summer fun! This sustainable girls' rash guard pairs perfectly with bikini bottoms or board shorts for a full ...

Look cool while manning the coast in our Rock The Board baby boy swim set, featuring a long-sleeved tri-color rash top and matching swim shorts in ...

Surf's up, little (and not-so-little) ladies! This bold yet chic surf suit combines a cool sea-blue pattern with pretty frills, perfect for any bea...

Made with UPF50+ sun protection fabric and a surfer vibe in mind, these swim shorts for boys come in our rad Rock the Board surfboard print that's ...

This style tends to run small. If in doubt on size, we recommend choosing one size up. Need help with sizing? Our team is here to assist you—just r...

Mix and match with our Grecian-inspired swim set, fit to transport your kids to the shores of Santorini. This long-sleeved swim set provides full u...

Hoping to splash in the sea and build plenty of sandcastles this vacation? Suit your little sand prince up in this UPF50+ full-body sun protection ...

Be he crafting sandcastles or scouring rock pools, your seaside adventurer can enjoy full upper-body coverage in our Rock The Board Long Sleeve Ras...

Our shark attack fabric is back, this time in green! The print really pops with the navy and white drawcord, and the pockets and mesh lining will o...

Let's get your seaside sweetheart ready for some splish-splashing fun with our pink-striped girls' bathing suit, complete with charming shoulder fr...

Raise your hand if you think pink and pom poms sound like the perfect combo for your summer vacation! This adorable beach cover-up will light up yo...

Stay salty and sweet this summer in our Pink Sea Shoulder Tie Swimsuit, featuring our sea-life-inspired print and lovely waist ruffles. What's more...

Designed to protect little mountaineers from the elements, the Navy Peak to Peak raincoat features an all-over mountain print and is fully waterpro...

In our UPF50+ sun-protected rash guard for boys, your little dude will be cutting through the surf feeling fin-tastic! In long green sleeves and a ...

In this ruffle crop top and bottoms, your little mermaid will be frilly and free as she roams the sea. A super cute fish print top contrasts with p...

Dive deep in our Marine blue boys' long sleeve rash guard. Protect him from the elements and damaging sun rays with our sustainable UPF50+ certifie...

In these sustainable swim shorts, your beach boy will be ready to seas the day and dive in! Available with our Lighthouse Island print in a variety...

This girls' swimsuit comes with a twist, or should we say a tie! With a fabric bow and cut-out on the back, the sustainable design is both cute and...

Not only is it pretty in pink and super sweet, but our Lighthouse Island long-sleeved two-piece swimsuit is also made sustainably and with UPF50+ f...

Life's too short to stay indoors! Burst out into summer with our Geo Melon sustainable swimsuit for girls. The bright pattern will bring a pop of c...

Ruffles galore for your Princess of the Seashore! Our Hawaiian Luau-inspired girls bikini is made of sustainable and breathable UPF50+ fabric in a ...

Our Lemon Drops collection is sunny and bright, ideal for a day of Vitamin D. Featuring a puff-sleeve t-shirt bikini top with a cute waist bow, thi...

This long sleeve surf swimsuit with the cutest frill skirt is ideal for your little Maui mermaid, even if she's not quite ready to tame the waves j...

Hit the beach in our Geo Melon Sustainable Long Sleeve Surf Suit. It's funky and fruity, just like your fashionista. Keep her covered in UPF50+ pro...

Hitting the waves, playing beach volleyball, or just lounging in the sun? Our new comfort lined swim shorts are just the thing for any activity. Fe...

She will be set to impress in this beach cover-up dress, whether she's headed out for a dinner on the beach or just spending a hot day by the pool....