new arrivals

The buybuy BABY by Evolur I Heart You 3 Piece Crib Set includes a sleep bag, fitted sheet, and crib skirt. The sleep sack replaces a traditional c...

Give baby girl a relaxing end to a busy day with this 10-pack of girls' terry washcloths! The soft, cotton terry blend fabric feels comforting as i...

Embrace the Softness: Newborn Pink Baby Knitwear Collection Welcome your little one with the Newborn Pink Baby Knitwear Collection, a perfect fusio...

Sweet Beginnings: The Quintessential Hospital Exit Set for Your Newborn Celebrate the First of Many Joys with our 10-Piece "Sweet Beginnings" Set W...

Welcome your little princess in style with our Pink and White Newborn Girl Coming Home Outfit, a meticulously curated 11-piece set that promises co...

Introduce your precious newborn to the world in style and comfort with the Lily Pink Newborn Knitwear Set, the perfect ensemble for your little gir...

Newborn Baby Knitwear Collection: The Epitome of Softness and Style Welcome to our Newborn Baby Knitwear Collection, where luxury, comfort, and tim...

Welcome your little princess into the world with our Ultimate Newborn Baby Girl Collection, an exquisite assembly of luxury, comfort, and style des...

Elegant Pink Knitwear Ensemble for Newborn Girls: Comfort Wrapped in Grace Welcome your newborn girl to the world with unparalleled elegance and c...

  Designed in Los Angeles, the Petit Monaco Diaper Bag is crafted with premium faux vegan leather and features a distinctive quilted texture front ...

Travel in style with our all-new Monaco Travel Bag! Designed in Los Angeles, the Monaco Travel Bag is crafted with premium faux vegan leather and a...

Designed in Los Angeles, the Monaco Snack Pouch is crafted with Luli Bebe’s signature premium vegan leather, featuring a distinctive quilted textur...

Gift some New York love with the organic NY doll and heart blanket baby gift set. The baby blanket and Frank the dog doll are both knit from softes...

Welcome baby to this world with our classic giraffe organic knit baby gift. Comprised of our baby giraffe rattle, baby heart blanky, baby booties a...

This sustainable and sporty surf swimsuit is a girl's best friend, and will keep her shielded from the elements with UPF50+ long sleeves.  And in t...

Watermelon red and totally ready for summer fun! This sustainable girls' rash guard pairs perfectly with bikini bottoms or board shorts for a full ...

Let your little one shine brighter than the sun with Pop of Sunshine SS Sunsuit! The bright pink and yellow floral print with super sweet sleeve fr...

Surf's up girls, grab your boards! This bold yet chic surf suit combines a cool retro surfboard print with vintage red sleeves, perfect for any bea...

Whether your little one is splashing in the pool or building sandcastles on the beach, the Pop of Sunshine Ruffle Shoulder Swimsuit will keep her s...

Pink, practical, and pretty as a popsicle! This ruffle sleeve rash guard is crafted from our trusted UPF50+ sun protective fabric, making it ideal ...

Let your little one shine brighter than the sun with Pop of Sunshine Long Sleeved Ruffle Set! The bright pink and yellow floral print with frills i...

Let's get your seaside sweetheart ready for some splish-splashing fun with our pink-striped girls' bathing suit, complete with charming shoulder fr...

Get ready for a day of sun, fun, and style with the Pop of Sunshine Crop Short Sleeve Bikini! This kids swimwear set is the perfect blend of playfu...

Catch those waves in style with the Pop of Sunshine Long Sleeve Surf Suit - the ultimate choice for surfer girls of any age! This children's swimsu...

Cuteness overload! The Pop of Sunshine Frill Crop Bikini is the perfect bikini for your girls beach days. Whether lounging in the shade or splashin...

Cute in cotton candy and super handy: It's our Pink Stripe Floating Flap Hat. Fitted with a foam brim, a neck flap, and an elasticated band at the ...

Raise your hand if you think pink and pom poms sound like the perfect combo for your summer vacation! This adorable beach cover-up will light up yo...

Let your little lady live her best life, shielded from the sun's harmful rays in this long-sleeved rash guard swim top crafted from sustainable fab...

Stay salty and sweet this summer in our Pink Sea Shoulder Tie Swimsuit, featuring our sea-life-inspired print and lovely waist ruffles. What's more...

Salty hair, don't care? Long sleeves? Yes, please! This girls' long-sleeved rash guard is made for fearless surfer girls who like to look pretty in...

This mom favorite style is back in stock Jan 15th 2024 Thanks to our UV protection swimwear in UPF50+ fabric, your little fisher-girl can stay safe...

In this ruffle crop top and bottoms, your little mermaid will be frilly and free as she roams the sea. A super cute fish print top contrasts with p...

The Leopard Love 2-in-1 Puffer Jacket is a girl’s go-to for cooler weather. Designed in our signature Leopard Love print with zip-off removable sle...

Not only is it pretty in pink and super sweet, but our Lighthouse Island long-sleeved two-piece swimsuit is also made sustainably and with UPF50+ f...