Celebrating Women-Owned Baby Brands To Shop For Now

In the dynamic world of baby products, women entrepreneurs are making waves, infusing creativity, innovation, and a personal touch into the realm of parenting essentials. In this blog post, we celebrate the spirit of women-owned baby brands that go beyond just products, embodying a vision of empowerment, inclusivity, and maternal intuition. Shop our women own brand here. 

 

The Honest Company

Honest is a wellness brand empowering people to live happy, healthy lives. When the founder, actress Jessica Alba, couldn’t find one brand to trust for all her everyday needs, she had to create it. And she knew that there had to be others out there looking for safe products, simple solutions and clear information about their choices, just like her. If you want trusted, effective products that work for your family, your home and yourself, you’re Honest, too.

aden + anais

aden + anais (ay-den + ah-nay), the original creator of the cotton muslin swaddle, is a design-conscious company focused on creating thoughtfully crafted baby products for over a decade. They were founded by an innovative Aussie mom who wanted to bring her love of luxe, breathable, swaddles to the masses.

She knew the softer-with-every-wash fabric + a commitment to high-quality products would exceed customer expectations (+ they did!).

bella tunno

Bella Tunno began in 2005 as a passion project when the founder, Michelle Tunno Buelow, was looking to launch a charitable fund with hopes of helping vulnerable kids. She was pregnant with her first baby and started sewing bibs and burp cloths from her home. From the very first sale, donations were made to kids in need. Over the past 19 years, Bella Tunno has grown from its humble beginnings, but never forgotten its mission to help change children’s lives.

bumkins

Based in Phoenix, Arizona, Bumkins has been designing fun and functional baby products since 1989. In 1989, Jakki Liberman noticed irritation on her daughter's belly from the "stay-dry" waist shield of her disposable diapers. She searched high and low for a better option, but her only choice was a pinned cloth diaper with a plastic cover. A working mother of four, she needed a practical alternative. So, she decided to create her own diaper. Huddled among friends in her garage/office, she began testing hundreds of fabrics until she found a soft, skin-safe option and a durable, waterproof exterior — a combo that was both functional and fun. From there, the Bumkins diaper, signature waterproof fabric, and family were born.

 WubbaNub

Back in 1999, Carla Schneider, a first-time mom, created a homemade solution to a problem all parents face. With diligence and zeal, Carla worked on her objectives of creating a company at a pace she was able to handle (she was a new mom, afterall!) – she often enlisted the help of dedicated family and friends and brainstormed ideas around the dining room table at home. The core philosophy at WubbaNub is simple: to create products that we would feel safe giving to our own children. A WubbaNub is often one of a baby’s first friends in life. 

TInkyPoo

Nadiyah Spencer, founder of TinkyPoo, is a mother, wife and production expert with more than 20 years of experience working in apparel manufacturing for iconic brands and is well-versed in producing high-quality and highly covetable products at affordable prices.Her motto is: “to make beautiful things in a beautiful way with beautiful people.” After discovering that the diaper industry was lacking in visibility, when it came to images that depicted babies of color, Nadiyah and her partners decided to change the industry, and TinkyPoo was born.

ezpz

It all started with a mess! Back in 2014, Lindsey and her husband had three boys under the age of three, and they were fed up with the messiness and cleanup time dedicated to each meal. Lindsey scoured the marketplace to find a plate that the boys couldn’t tip or toss, and she couldn’t find a solution. So, she decided to make it herself. That is how the Happy Mat (the original all-in-one placemat + plate that suctions to the table) came to be!

elvie

Elvie is one of the original FemTech companies. Founded by Tania Boler, an internationally recognized women’s health expert, she spent over 10 years developing cutting-edge tech and breaking societal taboos in order to level up women's lives. Elvie places women at the heart of our design and engineering process. From conception to development, from testing to production, women are key to every step.

Milk Street Baby

Julie Knisley is a designer of baby furniture with a palpable passion. She founded Milk Street Baby with a focus on child safety. As the only woman-owned and operated crib manufacturer in the USA, Milk Street Baby offers cribs made by moms for moms. All Milk Street Furniture is designed and developed by Julie, exclusively for Milk Street Baby. At least 20 sets of skilled hands will have touched your nursery furniture before it ships! 

 Itzy Ritzy

Launched in 2007 by Kelly Meyer Douglas and Brian Douglas, Itzy Ritzy offers a diverse portfolio of products that span multiple categories including diaper bags, toys, pacifiers, teethers, and other must-have baby related products. Itzy Ritzy has fostered an inclusive, engaged community of parents who frequently share advice and support one another in their parenting journey.

Hatch Collection

Born out of a desire for something chic and elevated, Ariane created HATCH Collection to fill a void in the maternity clothing market. With this in mind, she created an original line of chic and timeless clothing meant to be worn for every stage. A mother of two, Ariane formerly worked on Wall Street and is also the founder of a bridal clothing company. She believes in the power of clothing for before, during and after and that getting dressed should be simple and fun.

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Women-owned baby brands bring a unique blend of passion, innovation, and a deep understanding of parenthood to the forefront. Supporting these brands is not just a choice; it's a commitment to a vision of empowered motherhood and inclusive parenting. As you explore the offerings of these women-led brands, you're not just purchasing products – you're contributing to a movement that celebrates the strength, creativity, and wisdom of women in the world of baby essentials. Here's to the visionary women making a lasting impact on the journey of parenthood!