women owned brands

Our hooded towel is gentle on sensitive skin and perfect for cozy cuddles after bath time. The fabric is absorbent and durable, staying soft wash a...

Get a grip on that pacifier! Keep pacifiers close, clean, and convenient with the *original* mom-invented universal pacifier holder. BooginHead Pac...

With a fresh, modern look inspired by deliciously textured lemons, limes, and grapefruits, BooginHead’s NEW PaciGrip Silicone Citrus Pacifier Clips...

This Boppy waterproof liner has an absorbent soft cloth front and a practical waterproof back to prevent leaking through. The practical waterproof ...

Made from 100% cotton, our cozy, extra soft muslin crib sheet is pre-washed for softness against your baby's delicate skin. Muslin stays breathable...

Get this…..our wipes are biodegradable! They are made with 99% purified water and chamomile extract to help sooth your baby’s delicate skin. It’s a...

SippiGrip Silicone is the modern refresh to our original SippiGrip that launched BooginHead (and inspired every other sippy cup holder strap on the...

Nap time just got so much more cozy with the Mushie muslin baby swaddle - ideal for swaddling, nursing, and cuddling your baby. Made from 100% org...

Help your baby soothe their sore gums with the PaciGrip Wood and Food-Grade Silicone Beaded Pacifier Clip from BooginHead. Crafted of food-grade si...

The DermaFrida SkinSoother Bath Brush from Fridababy exfoliates your baby's skin, helping to prevent eczema and cradle cap with its soothing bristl...

The Boppy 4 & More Multi-Use Cover offers functional versatility for both you and your baby. Designed with soft, lightweight fabric, this breat...

Frida baby delivers the full dose through a soft, familiar pace that sends medicine to the side of the cheek, as recommended by doctors, bypassing ...

Frida Baby's Control the Flow Bath Rinser helps make washing your growing baby simple. Handy 2-in-1 bath pitcher offers a gentle rainfall-like rins...

The ingenious Frida baby 4-in-1 Grow-with-Me Bath Tub adjusts to fit every stage of your little one's growth up to 2 years. This handy tub includes...

BooginHead Cotton Bandana Teether and Cotton Pacifier Holder Bibs are stylish and multifunctional drool bibs for infants and toddlers aged 3-18 mon...

Made from 100% cotton, our cozy, extra-soft muslin changing pad cover is pre-washed for softness against baby's delicate skin. Muslin stays breatha...

Help your baby drop the tantrums, not their teether. The Get-A-Grip Teether has a bar handle that engages your baby's natural grasp reflex and a wr...

POP! Pop, pop, pop, pop, pop! BooginHead’s POP Sensory Silicone Pacifier Clip is a flexible, single-molded one-piece silicone strap designed to emu...

  The WubbaNub brand pacifier is the perfect soother for baby. The one-piece construction is designed for safety and recommended for babies 0-6 mon...

Branch styled slats make Milk Street Baby's Branch crib one of the most unique and stylish cribs available.  The exotic nature of the branch spindl...

Your little one will easily drift off to dreamland on the aden + anais essentials Muslin Fitted Crib Sheet. Featuring chic prints and solids, these...

Toss the hospital peri bottle and get this bidet for your vajay. It’s the MomWasher for relief and postpartum care down there. No hand in the toile...

Scared of a snip slip? Nix your nail-care nerves and take total trimming control with the Electric Nail Buffer. It safely buffs and shapes tiny nai...

Make diaper changes comfy for your little one with this Changing Pad Cover from aden + anais essentials. Made of 100% cotton muslin, this simple, c...

The bathroom recovery regimen you won’t want to pee without. Contains everything you need to jump-start recovery during those first few visits to t...

Mesh-free, mess-free recovery wear that stretches even more than you have. Soft, seamless and breathable to keep pads (and everything else) in plac...

Say goodbye to baby's runny nose with the Fridababy Electric NoseFrida Nasal Aspirator. Simply turn on the convenient distraction light and push th...

Create a comforting experience when feeding your little one with the Boppy Nursing Pillow and Positioner. Transitions into a support pillow during ...

The NoseFrida SnotSucker saline kit is the all-in-one non-invasive stuffy nose solution for babies and toddlers. The kit includes the SnotSucker ...

The ezpz Mini Mat offers an innovative design for a 3-section plate and placemat in one. The unique smiley face mat stays stable on any surface, pe...

This Fridababy 3-in-1 Humidifier with Diffuser and Night Light serves triple duty for more comfortable resting on dry nights. With a 12-hour run ti...

Do you know that almost 70% of babies end up with crusty cradle caps? Give flakes the brush off with our Flake Fixer - the first 3-step system spec...

Attain a quick and accurate temperature reading for baby with the Fridababy Infrared Thermometer. Designed for versatile use, take baby's temperatu...