women owned brands

Our hooded towel is gentle on sensitive skin and perfect for cozy cuddles after bath time. The fabric is absorbent and durable, staying soft wash a...

This Boppy waterproof liner has an absorbent soft cloth front and a practical waterproof back to prevent leaking through. The practical waterproof ...

Frida Baby's Control the Flow Bath Rinser helps make washing your growing baby simple. Handy 2-in-1 bath pitcher offers a gentle rainfall-like rins...

The ingenious Frida baby 4-in-1 Grow-with-Me Bath Tub adjusts to fit every stage of your little one's growth up to 2 years. This handy tub includes...

Your little one will easily drift off to dreamland on the aden + anais essentials Muslin Fitted Crib Sheet. Featuring chic prints and solids, these...

Scared of a snip slip? Nix your nail-care nerves and take total trimming control with the Electric Nail Buffer. It safely buffs and shapes tiny nai...

The Boppy Pillow has a versatile design that makes it ideal for comfortable feedings, and then as a perfect spot for tummy time, propping, learning...

Blush Pink Unicorn has trotted in from afar to be your baby’s first friend and join our WubbaNub family! With its sherbet colors and little legs th...

Create a comforting experience when bottle feeding or breast feeding, with the Boppy Nursing Pillow and Positioner. It transitions into a perfect s...

Keep your baby snug in these aden + anais essentials Easy Wrap Swaddle Wraps. Made of cotton, they adjust with your growing baby thanks to their ho...

Design-inspired by the iconic Nintendo® Game Boy™ and made from silicone that’s flexible and gentle enough when your baby wants soft pressure on th...

WubbaNub, the original pacifier-plush brand has added a detachable design to their award winning line. With the same self-soothing qualities, . Rec...

A leak-lock core quickly absorbs and disperses milk to keep your nipples feeling dry, a contoured, discreet fit + double stick strips keep pads in ...

Create a comforting experience when feeding your little one with the Boppy Nursing Pillow and Positioner. Transitions into a support pillow during ...

Organic support for you and baby with plush, hypoallergenic fiber fill and organic cotton fabric. The award-winning Boppy Pillow made with organic ...

Tackle all of your trimming troubles without nicking baby's sensitive skin with the NailFrida SnipperClipper. See what you're snipping through the ...

MOM-DESIGNED: Bella Tunno’s silicone bibs for girls and boys make mealtimes easy and fun for both parents and babies. Designed by moms, our baby b...

Get a backup for laundry day. Cover your nursing pillow with a Boppy Original Nursing Pillow Cover designed to fit all Boppy Original Supports. A d...

The unique style of the WubbaNub plush pacifier allows it to remain close and easily positioned to baby. The WubbaNub brand is widely distributed i...

MOM-DESIGNED: Bella Tunno’s silicone bibs for girls and boys make mealtimes easy and fun for both parents and babies. Designed by moms, our baby b...

The 3-in-1 Grow-With-Me Potty is a complete potty training solution that adapts with your kid as they transition to the diaper-free lifestyle. Toil...

This Fridababy 3-in-1 Air Purifier helps to remove any airborne allergens out of your little one's room. This triple threat air purifier also acts ...

Poo + Pee Potty Liners make quick work of cleanup during potty training. These leak-proof and super absorbent liners are designed for the 3-in-1 Gr...

The Pillow Protector keeps the Boppy® Infant Feeding and Support Pillow (sold separately) safe from spills and unexpected messes. This breathable, ...