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BooginHead is the gold standard in pacifier clips, and now we’re throwing our expertise in safe, effective, functional baby products *into the ring...

Get a backup for laundry day. Cover your nursing pillow with a Boppy Original Nursing Pillow Cover designed to fit all Boppy Original Supports. A d...

Skip the chilly teething rings and help baby's gums without getting frostbite on their hands. The Not-Too-Cold-To-Hold Teether has a stay-warm ha...

Hands-free in a hurry! The Mini Backpack Diaper Bag by Itzy Ritzy is the perfect size to grab and go for quick outings or when you only need to bri...

A leak-lock core quickly absorbs and disperses milk to keep your nipples feeling dry, a contoured, discreet fit + double stick strips keep pads in ...

There’s nothing low-key about postpartum discharge in those first few weeks after giving birth. We designed these super-absorbent maxi pads to catc...

Transform your sink into a soothing spa for your little one with Fridababy's Soft Sink Baby Bath Tub. Cushioned and comfy, this versatile tub featu...

ezpz Oral Development Tools are sensorimotor devices designed to help babies and toddlers practice their feeding, munching, biting and chewing skil...

Give your child 360 degrees of germ protection when you're on the go with the Boppy Shopping Cart and High Chair Cover. Boppy's exclusive Slideline...

Create a comforting experience when feeding your little one with the Boppy Nursing Pillow and Positioner. Transitions into a support pillow during ...

Recommended for newborns less than six months of age or babies without teeth (not suggested for the stage of teething). The unique style of the Wub...

WubbaNub™ Plush Toy Pacifier is designed to give your little one comfort with a soft, bean-filled animal friend that not only provides stimulation ...

The aden + anais essentials Time To Dream Swaddle Blankets inspire imaginative dreams with a variety of fun night-themed designs. Fabricated of com...

Help your baby stay clean and comfortable with the Fridababy 3-in-1 Picker. This innovative tool gently removes gunk and crusties from tiny faces a...

Organic support for you and baby with plush, hypoallergenic fiber fill and organic cotton fabric. The award-winning Boppy Pillow made with organic ...

The ezpz Tiny Cup helps baby learn how to drink independently from an open cup while providing sensory awareness and safety. Designed to fit your ...

The ezpz Mini Utensil Set is designed to help teach your toddler how to eat with a fork (piercing) and a spoon (scooping). These silicon...

MAKE MEALTIME EASY: Bella Tunno’s silicone bibs with food catcher will make mealtime fun and easy for parents and babies. The big pocket catches f...

Tackle all of your trimming troubles without nicking baby's sensitive skin with the NailFrida SnipperClipper. See what you're snipping through the ...

Fridababy's BreatheFrida Vapour Bath Drops deliver cold and flu season comfort with organic eucalyptus and lavender oils that help baby keep calm a...

WubbaNub™ Plush Toy Pacifier is designed to give your little one comfort with a soft, bean-filled animal friend that not only provides stimulation ...

Made with organic cotton, our stretchy USA bassinet sheet is pre-washed for softness and stays breathable while keeping your baby warm and cuddly. ...

It's smart, It's Swedish, It's maybe a little strange. It's the doctor-invented nasal aspirator what actually works! To Use: Place large tube again...

MOM-DESIGNED: Bella Tunno’s silicone bibs for girls and boys make mealtimes easy and fun for both parents and babies. Designed by moms, our baby b...

Help your little one look their best with Fridababy Hairbrush and Comb Set. Ergonomic designs and soft bristles contour to your baby's head to gent...

The Boppy Compact Shopping Cart Cover is made with easy-on stretch antibacterial-treated fabric that slows bacteria growth for up to 30 washes and ...

MOM DESIGNED: Bella Tunno’s baby sippy cup features our modern, signature design with simple functionality. Our sippy cup with handles is perfect ...

Our Sleeved Bib saves one outfit at a time. With a handy crumb catcher / catch-all pocket for containing spills. Generously sized and made from Bum...

MOM-DESIGNED: Bella Tunno’s silicone bibs for girls and boys make mealtimes easy and fun for both parents and babies. Designed by moms, our baby b...

Full-coverage medicated pad liners, delivering front-to-back cooling relief in a single sheet. Ditch the H discs and heal the deal. Thee Witch Haze...

The 3-in-1 Grow-With-Me Potty is a complete potty training solution that adapts with your kid as they transition to the diaper-free lifestyle. Toil...